Corazón Latino, Climate Power en Acción, and Grupo Orlegi through its Corporate Social Responsibility (CSR) arm Ganar Sirviendo (Win by Serving) have joined forces to launch "Marcando la Diferencia," a series of climate public service announcements (PSAs) featuring the Mexican professional soccer team, Santos Laguna. This initiative underscores the intersection of the climate crisis and sports, highlighting the critical role athletes and fans can play in driving climate action.
Set to debut during the final weekend of the COPA America tournament, these PSAs will reach Latinos who are on the frontlines of the climate crisis. By leveraging the influential platform of soccer, these PSA will engage and inspire communities to take meaningful climate actions.
Antonieta Cadiz, Deputy Executive Director for Climate Power En Acción, stated, “The landscape of climate action discourse has shifted significantly. We are proud to see historic climate investments directed towards Latino and frontline communities. With these resources at hand, we created these PSAs to inspire individuals to take complementary, supportive actions to protect our environment. Moreover, we are encouraging them to continue supporting leaders who will prioritize environmental stewardship."
Felipe Benítez, Executive Director of Corazón Latino, added, “Our communities are on the frontlines of the climate crisis and they’re living through the negative impact of pollution and climate disasters. These PSAs stand in solidarity with them acknowledging the ways that climate change is impacting our lives, while promoting a collective embrace of sustainability. Protecting what we love, such as soccer, is deeply rooted in our culture. Our goal is to harness this sentiment to empower our community to take decisive actions in safeguarding our Madre Tierra.”
Laura Kalb de Irarragorri, Chairwoman of Ganar Sirviendo, Grupo Orlegi CSR arm stated, "Sports and climate intersect significantly. We take pride in using soccer as a platform for social action. Like so many in our community, our players also experience firsthand the harsh effects of polluted air and extreme heat on and off the field. This is why our commitment to this campaign is so vital—it demonstrates our dedication to fostering positive change.”
The COPA America tournament is set to end this weekend, and the PSAs will be launched through Televisa-Univision in North Carolina and Georgia. They will also be available on Univision’s streaming services, U-now, and VIX.
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About Climate Power en Acción
Climate Power is an organization focused on building support for bold climate action through strategic communications and grassroots advocacy.
About Corazón Latino
Corazón Latino is a nonprofit organization dedicated to connecting communities with nature, promoting environmental stewardship, and empowering individuals to take action for a sustainable future.
About Grupo Orlegi
Grupo Orlegi is a leading sports and entertainment company committed to fostering positive social impact through its various initiatives and partnerships.
About Ganar Sirviendo
Under the Ganar Sirviendo programs, the Orlegi Sports community outreach arm, we empower all of our fans, players, employees, partners, and stakeholders to dedicate time, energy and resources to social impact work. Sports have the superpowers to change the world, and we each have a role in that revolution – one community service at a time.
About Santos Laguna Soccer Team
Santos is a renowned Mexican soccer team known for its dedication to excellence on the field and its commitment to social and environmental causes.