FOR IMMEDIATE RELEASE

September 20, 2023

Corazón Latino Ignites Latino Voter Passion Ahead of Crucial Elections

Voter Drive Successfully Launched in VA as Oct. 16 Registration Deadline Looms in Key Battleground State

Arlington, VA – Corazón Latino's award-winning 'Soy Latino. Sí Voto' campaign (SLSV) launches in Virginia, aligning with National Voter Registration Day and Hispanic Heritage Month, spotlighted at the beloved Cafe Sazón in Arlington,VA. The initiative aims to engage Latino voters for the 2023 General Election, setting the stage for a nationwide push targeting over a million voters by the 2024 Presidential Election.

Felipe Benítez, the driving force behind Corazón Latino, reveals an ambitious goal: “We're set on reaching 150,000 Virginia voters this year, with our sights on pivotal states like Florida, California, and more in 2024."

Virginia's campaign shines a light on pivotal local positions, leveraging art, music, and compelling narratives. From evocative editorial cartoons by award-winner Lalo Alcaraz to a heartfelt speech by young fellow Paola González, SLSV transcends traditional campaigning. The strategy? Reach the Latino community where they are, using advanced tech and local partnerships, emphasizing the emotional connection that drives Latino voter participation.

"Latino families discuss crucial issues at their dinner tables. Recognizing this, we’ve crafted a campaign that genuinely speaks to our community's heart," comments Benítez.

About SLSV: This non-partisan initiative does not promote specific candidates but champions Latino voter empowerment. With a history of reaching over a million voters and numerous accolades, including the esteemed 2023 Reed Award, Corazón Latino stands committed to amplifying voices, fostering community engagement, and championing a future defined by unity and understanding.