As Polls Open in Virginia, Corazón Latino Sets the Stage for Sustained Latino Civic Engagement Leading to the 2024 Presidential Election

Soy Latino. Sí Voto campaign reached thousands Latino voters in the Commonwealth with culturally relevant content and cutting edge technology.

ARLINGTON, VA - As the polls open on this historic Election Day, Corazón Latino celebrates the remarkable surge in early voting and civic participation in the Commonwealth of Virginia. This election, though not a presidential or gubernatorial race, has witnessed great enthusiasm and turnout from Virginia voters.

"We are truly inspired by the dedication and commitment of Latino voters in Virginia who have demonstrated their belief in the power of the ballot. This election has shown that every voice matters, even in non-presidential years," said Felipe Benítez, Executive Director of Corazón Latino.

During this election cycle, Corazón Latino, through its award-winning program Soy Latino. Sí Voto reached over 100,000 Latino voters in the Commonwealth. This achievement was made possible through culturally relevant and linguistically appropriate messaging, as well as the extraordinary talent of artists such as Jonathan Acosta, Ale Croatto, and Lalo Alcaraz. The campaign also harnessed cutting-edge technology to engage Latino voters effectively.

“With the 2024 Presidential Election just 52 weeks away, Corazón Latino remains committed to sustaining this momentum and expanding our engagement efforts. We will continue our work in Virginia and across the nation to educate, inspire, and mobilize Latino voters, ensuring that their voices are heard in the critical decisions that shape our country's future,” said Benítez

“While we congratulate the winners of today's election, we also want to remind them that our commitment extends beyond the ballot box. Corazón Latino, along with our community, will hold our elected officials accountable for the promises they've made during their campaigns. Our mission and work continues: to empower and elevate the voices of all Latinos, creating a more inclusive and just democracy for future generations.”

For more information about Corazón Latino and our ongoing civic engagement efforts, please visit our website or contact Karina Martínez at Karina@corazonlatino.us.

BACKGROUND:

SLSV is a non-partisan effort that does not highlight or promote any candidate or political party. Instead, it was a concerted effort to empower and mobilize Latino voters to exercise their rights and make their voices heard at the ballot box.

SLSV was no stranger to success, reaching over a million Latino voters during the 2020 and 2022 electoral cycles. The campaign's remarkable achievements earned Corazón Latino over a dozen industry accolades, including the 2023 Reed Award for Non-profit Grassroots Organization of the Year.

Corazón Latino remains fully committed to strengthening our democracy, engaging communities, and ensuring that the voices of Latino and all voters are heard and counted. Together, we are working toward a compelling future with full civic participation of front-line and disenfranchised communities driven by compassion, unity, understanding, and love.

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Corazón Latino is a national non-profit organization that seeks to generate social, environmental, and conservation initiatives that foster natural resource stewardship. Corazón Latino mobilizes the passion, love, unity, solidarity, and resources of individuals, communities, organizations, and government entities to advance the common good. Visit us atwww.corazonlatino.us.